Are you looking to generate leads for your staffing solutions?

In this post, I’ll be sharing an effective way to do lead generation for staffing companies that your competition is likely not using yet and that will give you all the qualified candidates and clients you need.

Here’s how you can start generating inbound and outbound staffing leads with just 15 minutes per day

Staffing Agency Lead Generation Stack

Here are the tools you’ll need to start generating new customers and candidates:

• Optimized LinkedIn profile to show your expertise
• Sales Navigator to find your ideal prospects
• NeverBounce to clean your lead list and maximize deliverability
• Expandi to both scrape data from LinkedIn and send DM on auto-pilot
• Instantly to send mass emails on auto-pilot

And here’s how you can leverage those simple tools to start getting BOTH outbound leads and inbound leads.

Lead Generation For Staffing Companies Campaign

Omnichannel Lead Generation For Staffing Companies

Lead generation for staffing companies works best using an omnichannel strategy.

For example, if you’re selling staffing leads to SaaS companies, or you want to find B2B SaaS clients for your lead staffing solutions, you might use:

• LinkedIn to connect and DM them
• Cold email to follow up
• Content marketing to position your staffing company as a leader

This lead generation for staffing companies approach provides a smoother experience that feels more personal and engaging for your prospects, leading to increased conversion and closing rates.

According to a study by Omnisend, an omnichannel campaign can bring in nearly six times more sales than single-channel marketing. 

How To Find Staffing Leads

Since we want to use an omnichannel campaign to have several touch points with our prospects.

We want to have a list of leads that has all the necessary contact information:

• First Name/Last Name
• Company Name/ Company URL
• LinkedIn Personnal Profile
• Email Address
• Company’s phone number

Alright, let’s get into it:

First step: Find your candidate’s contact info

1. Go to Sales Navigator
2. Find your ICP through the filters
3. Under “Job title,” choose related jobs
4. Under “Industry.” select the industries that are relevant for the job offer
5. Under “Spotlights,” choose “Posted on LinkedIn in 30 days”. This way, we can connect with people who are active on LinkedIn.
6. Scrape the list

Second step: Export the leads into a CSV file or Google Sheet

1. Download all the leads into a google sheet and make sure all the “first names” are actually their first names. It’s also critical to keep away from anybody who isn’t relevant for the position you are looking for.
2. Create two new sheets in your spreadsheet and label one of them “with emails” and the other “without emails.”
3. Add all people that have an email into the sheet “with emails”
4. Add all that doesn’t have an email into the sheet “without emails”
5. Download both sheets as CSV

Third step: Clean emails in NeverBounce

1. Upload CSV file “with emails”
2. Clean it
3. Only keep “Validated emails” to ensure maximum deliverability
4. Download the newly cleaned “with emails” list into a new CSV

Fourth step: Import the leads into Instantly and Expandi

1. Go to Instantly and Expandi
2. For Instantly: Upload “with emails” CSV File .
3. For Expandi: Upload “without emails” CSV File.

Now that we have imported all of our staffing leads into Instantly and Expandi, it is time to start sending connection requests on LinkedIn.

Here’s a 30,000 ft view of ONE example of a lead generation for staffing companies campaign:

1. Day 1: LinkedIn Connection Request
2. Day 1: Email to thank them for connecting + question
3. Day 3: LinkedIn DM + question
4. Day 5: Reason for the reach out + case study
5. Day 7: Follow-up
6. Day 12: Breaking DM

The psychology behind this strategy is that you want to connect on a personal level with the candidate.

Then, you want to demonstrate how you can be of value to him or her.

Omnichannel Lead Generation Sequence

LinkedIn Connection Request – Day 1

Hey {{FirstName}},

Saw you’re also following {{AuthorName}} and engaged with his post on {{SubjectOfThePost}}.

Love it too! Let’s connect.

{{YourFirstName}}

Email 1 – Day 1

Hey {{FirstName}},

Thanks for connecting on LinkedIn.

Loved your {{LinkedInPost}} ! Very insightful. I particularly like {{blablabla}}.

Have you thought about taking up a new career challenge or are interested in more job flexibility? Because we have a list of Fortune 500 companies in {{Industry}} that would like to make you an offer.

Mind if I send more info?

Message 1 – Day 3

I was checking out your linkedIn and {{Compliment}}

I’m not sure if you saw my email but I was wondering {{question asked in original email}}?

Message 2 – Day 5

The reason I was asking is that {{case study/social proof}}.

Is this something you’re interested in?

Message 3 – Day 7

Use a personalized GIF of them waving with the caption “{{first name}}, let’s talk?”

Message 4 – Day 12

{{cookie monster GIF}}

{{FirstName}}, have you given up on me?

Congratulations, your omnichannel campaign has now been launched.

Now that your outbound campaign is set up, let’s see how you can generate even more staffing leads using an inbound approach.

Content Marketing Lead Generation For Staffing Companies

Get Inbound Leads For Your Staffing Solutions

How does your content marketing affect staffing leads?

When someone sees your post on LinkedIn about “how to recruit fintech executives” or “how to select the best candidates and avoid headaches” and clicks to read it because one of their connections commented, they connect with you.

If they continue seeing quality content from you over time, they will begin trusting you as an expert in the field.

Your LinkedIn posts can either encourage prospects to contact you directly or click on a link that takes them to your website. In both circumstances, your LinkedIn post is nudging the prospect towards becoming a client by bringing them into your sales funnel.

Pro tip: Anytime someone engages with your posts, you should reach out to them. You can easily automate it with tools like Expandi.

In other words, your content marketing acts as a nurturing funnel where you guide your prospects step by step in their customer journey. 

How To Create A Content Marketing Staffing Lead Generation Strategy

1. Outline your content’s ideal customer profile (ICP).
2. Outline your content strategy so you never run out of content to post.
3. Follow the best LinkedIn post formatting and writing practices for maximum engagement.
4. Schedule your LinkedIn posts so they’re automatically posted.
5. Measure content results based on analytics to adjust your strategy accordingly.

Proven Content Marketing Recruitment Posts

• 40% Expertise posts – These LinkedIn posts provide value, educate your readers, and establish you as an expert. You should be giving away as much value as possible so that your prospects realize that you know what you’re talking about.
• 40% Engagement posts – Leverage these kinds of posts to entice readers to engage with your content (like, comment, and share). The goal is to maximize your reach and get new followers.
• 20% Promotional posts – Create content that talks about the pain point your ICP is experiencing and position your staffing solutions as the ideal services to alleviate it.

However, don’t box yourself in too much with this structure.

If you have a new post idea that falls outside of the framework, test it out and see how your audience reacts.

With that said, how often should you be posting on LinkedIn?

Hootsuite recommends posting at least once a day.

HubSpot notes that the return on investment drops substantially once you publish more than 5 times per week, and the ROI drops substantially.

Tips for creating LinkedIn posts:

1. Grab your audience’s attention with a strong hook.
2. Keep their attention with the AIDA formula (attention, interest, desire, action).
3. Try to write in one-sentence paragraphs.
4. Always write from your prospect’s POV.

Here’s an example of a great formatting LinkedIn post:

After you have finished crafting your strategy and writing your posts using the best formatting tips, you will want to schedule them so that they are published in advance.

To schedule a post on LinkedIn this way, you need to:

1. Connect your LinkedIn profile with a third-party social poster tool.
2. Create a new post within the tool.
3. Select a social network, your post text, media, hashtags, and more.
4. Select a date and time.
5. Schedule your post on the calendar and analyze your post analytics to see what works afterward.

According to Hootsuite, the best time to post on LinkedIn is around 9:00AM on Tuesdays and Wednesdays.

And remember, you should always reply to and engage with people who comment under your posts, regardless of when they’re posted.

Final Thoughts

This is how to do lead generation for staffing companies.

Every day, your outbound campaign using Expandi and Instantly will:

• Send 100 connection requests
• Send 750 emails

Then, you simply have to engage with people who reply to your messages and nudge them to book a meeting with you.

Meanwhile, your content marketing effort will position you as a relatable and trusting source, and generate inbound leads.

To get results with omnichannel campaigns, you only need about 15-20 minutes every day to reply to interested leads (email and LI) and convert them into scheduled calls.

Now, let’s go crush it!