Are you looking for the best B2B prospecting tools?
Most lists of B2B sales prospecting tools make the mistake of trying to be comprehensive and including every tool under the sun.
But here’s the thing — you don’t need a million tools. You really only need a handful that will work well for your specific circumstances.
You need a few that work really well too:
- Find contact details
- Outreach to prospects
- Manage pipeline
In order to make your search easier, we have organized our list of B2B sales prospecting tools based on the stages of the prospecting sales funnel. We have also included a detailed description of each tool in the sales tech stack.
Ready to find the right B2B prospecting tools to help you get more leads and high paying clients?
Let’s go!
Top 5 B2B Prospecting Tools
Finding Leads
Automated Prospecting
Managing Pipeline
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Scraping Tools
1. Apollo
Apollo’s is the freshest and most accurate data available, helping companies find quality prospects with ease.
The platform gathers verified email and contact numbers from LinkedIn so users can reach out to potential prospects.
Apollo.io provides more than 200 data points to help you build accurate lists of potential buyers. The platform uses AI to constantly scan the database and identify possible customers.
Key Features:
- Not only does Apollo provide comprehensive contact information like direct dial phone numbers, current business emails, and job titles, but it also offers users data insights including hiring trends, recent personnel changes, funding activity, and Alexa rankings.
- I like that their data has proven to be 99% correct, which is outstanding. Apollo makes it possible to double-check our data and extend the quality and value of the data we have.
- Apollo.io makes it easy for sales teams to verify contact data, so they can focus on building relationships instead of worrying about the authenticity of their leads.
- Apollo’s new Buying Intent feature allows you to get accurate and actionable data on what your buyers are looking for. You can engage with them when they’re actively searching for solutions similar to yours.
User Experience:
With an ever-changing business landscape, it’s impossible to know which prospects you should reach out to.
But with Apollo’s Persona Lookalike functionality, you don’t have to worry about that anymore. Creating personas based on attributes that fit your ICP or specific audiences you want to target is essential.
Apollo’s algorithm will create a suggested list of prospects you can add to your sequences. Automated rulesets can also be put in place so that when new prospects meet your preset criteria, they’ll automatically be updated on your lists.
Pricing:
Free: $0 /month
Basic: $19 /month, billed annually
Professional: $39 / month, billed annually
Get started with Apollo
2. PhanstomBuster
PhantomBuster is a data scraper software that uses different “Phantoms” to automate sales and marketing processes by extracting useful data from Twitter, Facebook, LinkedIn, Instagram, and other online platforms.
With its multiple “phantoms”, you’ll have no problem quickly and easily generating leads from anywhere.
Key Features:
Phantoms act like an API route. You send in information, and it spits out what you want to know.
For example, feeding a LinkedIn post’s URL into a phantom will output a list of all the profiles that have commented on that post.
Here are some very useful “phantoms” to help you find your prospects’ contact info:
- LinkedIn Search Export: Scrape and export the results of a LinkedIn search into a spreadsheet.
- LinkedIn Search To Lead Connection: Extract LinkedIn users from a search or group, auto-connect with them, and keep track of who accepts your request.
- Google Maps Search To Contact Data: Extract emails, phone numbers, and social media info from Google Maps search results.
- Instagram Follower Collector: Extract the followers of an Instagram account.
- Facebook Group Members Export: Extract the members of a Facebook group.
User Experience:
At first, it might be confusing to use – which is why I compliment the content team for their effort in creating step-by-step guides.
The interface is user-friendly and there’s a large volume of content that teaches users how to set up, use, and get the most out of the tool.
Pricing:
PhantomBuster has the following subscription plans for its users:
Free Trial: $0 /14-day
Starter: $48 /month, billed annually
Pro: $112 / month, billed annually
Get started with PhantomBuster
Automated Prospecting Tools
3. Expandi
Expandi is a LinkedIn outreach software that automates most of your LinkedIn engagements and interactions. The main purpose of Expandi is to automate your campaigns, which means sending bulk messages to users on the platform so you can reach more people in less time.
With Expandi, you can also set up auto-responses so you can maintain constant contact with potential leads.LinkedIn outreach doesn’t have to be difficult or time-consuming.
With Expandi, you can quickly and easily reach out to your leads via LinkedIn automated sequences and see results the next day.
Key Features:
- Auto-warm up feature: This will ensure that your daily campaign limits will gradually increase every day to mimic human behavior even better.
- Smart limits: Allowing our users to send up to 100 invites and 100 messages in one day. We also withdraw your pending invites on autopilot.
- Cloud-based: This means that it isn’t required to have your computer turned on. It runs 24/7 in the cloud (or on specific times, depending on your settings).
- Delay between actions: Randomized delays between actions, to replicate human behavior.
- Send results in the easiest way: Connect Expandi with your favorite app through webhooks or our secure API endpoints with swagger documentation and push your prospects’ data to the tool of your choice.
- Designed for managing multiple accounts: If you’re managing more than a few LinkedIn accounts – things start to get tricky. The gist is that you can’t manage everything from one place. With Expandi you can do it from one tool, with the possibility of even customizing the dashboard.
User Experience:
Expandi makes it super easy to automate your LinkedIn outreach.
You can create sequences for your 1st, 2nd, or 3rd-degree connections. You can also easily personalize invitations to send connection requests, messages, and InMails.
You can add as many extra touchpoints as you want and set delays in between them.
Pricing:
Expandi has the following subscription plans for its users:
Free Trial: $0 /7-day
Expandi: $99 /month
Get started with Expandi
Email Sending Tools
4. Instantly
Instantly helps you scale your cold email campaigns by using unlimited email accounts and warmups.
It also makes it easy to send thousands of emails daily without worrying about damaging your sender reputation. To get started, simply create your campaigns, and connect your sending accounts.
Key Features:
- Unlimited sending accounts: Send thousands of emails every day without damaging your sender reputation.
- Unlimited warmup: Instantly’s warm up tool keeps your emails out of spam & improves your sending reputation by interacting positively with your emails.
- AI optimization: Automatically optimize email sending patterns for maximum opens & replies.
User Experience:
They’re also extremely focused on customer service and listen to feedback in a way I’ve never experienced before. I’m really excited for the future of Instantly because I know how committed they are to developing this into a world-class tool.
Pricing:
Instantly has the following subscription plans for its users:
Growth: $37 / month
Hypergrowth: $97 /month
Get started with Instantly
B2B CRM Software
5. GoHighLevel
GoHighlevel is a new-age B2B CRM software that consolidates the most useful marketing tools into one platform.
GoHighlevel is a marketer’s best friend, offering everything they need to create impactful campaigns and drive conversions. It is completely replacing Clickfunnels for landing pages and Pipedrive/Hubspot for CRMs.
The big perk of this software is that you pay way less than normal for a tech stack that makes more money, and it’s easy to set up even if you’re not good with technology.
Key Features:
- Capture leads: Capture leads using GoHighLevel landing pages, surveys, forms, calendars, inbound phone system & more.
- Nurturing: Automatically message leads via voicemail, forced calls, SMS, emails, FB Messenger & more.
- Managing Pipeline: With its built-in Pipeline Management feature, you can keep track of where the leads are and what stage they are in the sales funnel.
- Converting: Use its built in tools to collect payments, schedule appointments, and track analytics.
- Membership Areas: Create a thriving community for your agency or for your clients by using GoHighLevel Membership Platform.
User Experience:
At first, you might feel a little overwhelmed when using GoHighlevel because it offers so many features.
But that’s not necessarily a bad thing; you just need the right mindset when starting to use the software. As HighLevel can easily replace 10-15 other tools, it can feel like there is a huge learning curve.
But, as many other agency owners can tell you, it is 100% worth it.
Pricing:
HighLevel has the following subscription plans for its users:
Starter Account: $97 /month
Unlimited Account: $297 /month
Get started with GoHighLevel
