If you’re wondering, “how to choose a PPC agency?” we’re here to help.
Although it may seem confusing at first, there are simply a few key things to keep in mind that will help ensure you make the best hiring decision for your business.
First and foremost make sure the PPC agency you interview is experienced and well-versed in all aspects of pay-per-click advertising in regard to your specific vertical.
Then, be sure to ask about their paid search strategies and what measures they take to ensure efficient use of your marketing funds.
With these considerations top of mind, how to choose a PPC agency doesn’t have to be overwhelming – you just need to do your research and ask the right question.
Four Tips On How To Choose A PPC Agency
Consider these characteristics when you create a list of potential PPC agencies.
Narrowing your choices down to only those that excel in the areas you’re interested in will help save you time and money.
After making your selections, schedule meetings with each one so that can get make an informed decision about which company is best for you.
Specialized
After coming to an agreement on a scope of work and figuring out the costs related to managing the client’s PPC campaigns, some agencies will charge a flat fee.
When it comes to learning how to choose a PPC agency, make sure to look for one with experience in your industry.
To illustrate, if you’re a B2B client retention SaaS, then you don’t need an agency that only advertises for B2B client retention SaaS.
Instead, try to find an agency that regularly works in the B2B SaaS vertical and knows how to advertise B2B SaaS such as yours.
When choosing a PPC agency, it’s important to find one that you can trust and who has experience with clients in your industry.
They should be able to provide examples of successful campaigns they’ve run for similar companies, as well as detailed knowledge of where and how your company is likely to see the best results.
Understand Your Goals
No matter who you are or what industry you work in, you cannot succeed with a pay-per-click (PPC) strategy without first setting goals.
There are numerous ways to run paid ads — display, pay-per-click, social media, remarketing, and more. To know how best to spend your money for the greatest return on investment (ROI), establish what your endgame is.
When meeting with different PPC agencies, take note of questions they ask and see if their tips align with what would help reach your company’s objectives.
PPC agencies will want to know your goals for your paid media strategy before they start offering solutions.
If you don’t have a great answer, a good agency will make you decide what you want before moving on to giving suggestions about how to build those ads.
Data Driven
Paid media can feel more intense than other marketing strategies because you have to spend money on every test and try with no guarantee of success.
That’s why it is so important to look for a PPC agency that makes data-driven decisions. A good PPC agency looks at all sorts of metrics, not just one or two, before they start building your campaigns.
Any PPC agency is going to tell you that they can make a difference for your business. A great PPC agency will show you exactly what changes they plan to make and explain the data behind their decision-making process.
Transparent
One of the most important things to look for when choosing a PPC agency is whether they offer transparent reporting. After all, this team will be in charge of your paid media campaigns.
A good PPC agency should have no problem giving you access to information and data about where your money is going and what it’s doing. In fact, they should give you more than you could ever want or need!
PPC agencies typically want campaigns to collect enough data before they start reporting results, but once your campaigns are up and running, you should expect monthly reports.
Choose a PPC agency that wants to show you results, not hide them.
How To Work With A PPC Agency
Now you know how to choose a PPC agency
If you have never hired one before, you may not know what to expect. By taking the following steps, you will increase the likelihood of success with your agency.
1. Set Clear Goals
It’s of the utmost importance that your goals and expectations are clear from the beginning of your partnership.
Make sure that you and your PPC agency are on the same page by communicating your goals early on. The best agencies will use these goals to create a strategic plan tailored specifically for you. If you’re unsure of what it is that you want, have a meeting with your team soon so that everyone is back up-to-speed.
Knowing how to communicate effectively will make ensure this process runs smoothly.
2. simplify Communications
In order to avoid any possible confusion, choose ONE channel for communications from your agency. This way, there will be no miscommunications and all time management problems that come along with coordinating several people.
Having a team work on the project is fine but limiting communication channels to one person simplifies everything.
Not only does this make things easier for your agency, but they always know who to talk to and they don’t have to worry about delays in responses.
3. Be Open-Minded
It’s important to listen to the suggestions of PPC agencies because they are experts in their field. This could be tips on improving conversions with your home page or redesigning landing pages for more sales. It might be a suggestion to better your ad copy or headline.
Remember, you hired these people for a reason—they know what they’re doing! So take the time to listen and give thoughtful consideration to their process.
4. Be Curious
No matter how foolish you feel a question may be, never hesitate to ask it. In fact, the more questions you have, the better!
It is always best to seek clarification if something has you feeling lost or anxious. Keep in mind that not knowing is perfectly natural but remaining silent about what confuses you will only result in greater obstacles down the road.
Asking relevant questions allows for a deeper level of understanding and can contribute largely to the success of any project—so don’t be afraid to speak up!
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