Are you looking for HVAC lead generation strategies?

Most HVAC owners lack the time or expertise to generate qualified HVAC leads continuously.

The following HVAC lead generation strategies will help you get more leads and customers so you can have faster and smoother growth.

While it may seem daunting, generating HVAC leads is relatively simple: you just need to appear online when and where your customers are looking for an HVAC company.

For example, when homeowners with broken air conditioning systems search Google for “HVAC near me,” does your company appear on the first page?

• When they ask friends on Facebook for their best furnace repair recommendation, is your HVAC company mentioned?
• Do neighbors on Nextdoor.com recommend you for HVAC jobs?

We’ve compiled a few key HVAC lead generation strategies below to help your HVAC company cut costs, generate leads, and increase revenue.

HVAC Lead Generation Strategies

1. HVAC SEO Lead Generation

If you want to attract customers who live near you, include your city or neighborhood in your keywords.

For example, use “New York A/C” or “Furnace repair Miami.” Google’s algorithm displays the most relevant results for a customer’s search by topic and location. These “organic” (non-ad) results show up based on factors like relevance, authority, and proximity. SEO gives smaller HVAC businesses a chance to appear next to bigger companies on Google’s organic search results page.

A few of Google’s top search results are paid advertisements.

Businesses achieve this placement by investing in Google Ads. While powerful, these ads can be challenging to learn and master–but a PPC agency makes it easy for HVAC companies. By integrating with Google Local Services, they allow you to quickly advertise your company and services on the world’s largest search engine.

Plus, when potential customers click on your ad, they’re directly connected with you–ensuring that valuable leads don’t slip through the cracks.

For example, when a homeowner searches “Indoor Air Quality Fort Lauderdale” on Google, your Local Services ad created with a PPC agency appears at the top of the search results.

The Ad also takes them directly to an automated scheduling page where they can book an appointment with your business immediately instead of struggling to find a form or phone number elsewhere on your website.

Note: If you want your company to show up on Google’s local HVAC list, make sure your business has a physical address in the area where you’re advertising. Using only a P.O. Box won’t suffice–Google may penalize your company and remove it from their lists if that’s all they can find for an address.

2. HVAC Social Media Marketing

Create profiles for free in just minutes

By creating social media profiles, you not only get access to free data that allows you to track visits to your profile, but also ShakeYourHead’s research shows that 50% of business owners reported increased sales through SMM. So if you’re in the market for HVAC leads and are inactive on social media, you’re doing it wrong.

HVAC leads social media

With over 2 billion users, Facebook is practically screaming for your business to have a presence. Not only will this let locals find you more easily, but it’s a great way to interact with customers and answer any questions they might have.

By investing only a few minutes to set up a free business page on Facebook, you give yourself access to powerful analytical tools which can help you reach your target audiences and capture the HVAC leads you’re searching for.

3. Optimize Your HVAC Website

Many people who find your business online will visit your HVAC website, so you need to take care that it is visually appealing, easy to get around, and designed for Google searches.

A website is a reflection of your business, so it’s important to keep it looking professional and up-to-date. This will help build trust with potential customers and improve your online reputation. Additionally, make sure your website uses relevant keywords so that people searching for HVAC service providers can easily find you. It’s a great way to get started with HVAC lead generation.

Not only does a mobile-friendly website with a responsive design rank higher on Google, but customers in need of an HVAC company often search for one using their phone.

Make sure potential customers find you first.

Quickly convert them into an HVAC lead by:

• Optimizing your HVAC website. A website’s design should be appealing and uncluttered, with a focus on SEO keywords, in order to make it user-friendly.
• Allowing customers to easily contact you. Adding your contact information to the top of your website makes it easy for customers to reach you, and ensures that calls are answered around the clock.
• Personalizing your message. Feature your company’s story or HVAC techs’ work in behind-the-scenes videos. This is a great way to show potential customers what you’re all about, and it can help build confidence in your brand.
• Highlighting online reviews or customer testimonials. Turn your happy customers into advertisements for your outstanding HVAC service.
• Writing a blog or starting an HVAC podcast. Become a go-to website for both consumers and HVAC technicians seeking information on the latest products, repairs, and industry news.
• Engaging customers with Calls to Action (CTA). You can use special offers, discounts, and other incentives to drive website traffic and increase HVAC service leads. This is a great way to promote your business and attract new customers.

The East River Energy website is well-designed and aesthetically pleasing. Right at the top of the page, there are two navigation menus for easy exploration throughout their site.

As you scroll down on each page, these navigations remain readily available as a reminder to explore more information about their commercial and residential services or even learn more about their history!

The bright green and orange from the HVAC company’s logo also appear recurrently around the web pages – what an efficient way to promote your brand identity!

4. HVAC Referral Program

By implementing an incentivized HVAC referral program, you’re not only encouraging customers to help promote your company, but you’re also giving them a discount for successfully referring someone. So it’s beneficial for all parties involved!

Make sure your customers don’t miss out on the referral program you have to offer by including a link to it in your email signature.

Spice up this message with an attention-grabbing tagline that tells them what they can get if they refer a friend – be creative and use bold or colored fonts for even more impact!

For inspiration, take EverQuote’s approach: two short sentences were enough to promote their incentive successfully.

5. HVAC Email Marketing

Emailing your customers regularly is one of the most effective HVAC lead generation ways.

By sending emails promoting your services, reminding them of services they should consider (e.g., seasonal AC, furnace maintenance, or checkups), and keeping you top of mind, you’ll be the first company they think of when they need HVAC services.

According to Megan Bedford of Mugyver Consulting, HVAC email marketing directed towards potential HVAC leads is cheaper per lead than other traditional methods like print or television ads.

Additionally, keeping your brand name visible in emails helps maintain customer loyalty and keeps you at the forefront of their minds. Email marketing generates $40 for every $1 spent – making it one of the most effective means available.

HVAC email marketing can only work if it is focused, designed for your business, and delivers a message that would be resonant to your customers.

Another example, emailing customers who have previously bought A/C units from you to remind them that summer is coming and they should get their A/C unit serviced.

By targeting specific groups like this, you can send more effective marketing emails.

Emailing best practices:

• Instead of sending a bunch of emails at once to your entire contact list, break it up and send smaller, targeted batches of automated messages to specific customer groups. For example, reach out with a “We Miss You!” campaign to homeowners you haven’t heard from in some time. 
• Only contact those individuals who didn’t open the first message when sending follow-up emails about HVAC safety and indoor air quality. You can provide engaging, educational content by linking to your blog or YouTube channel videos.
• Steer clear of spam-prone language in your subject lines! The word “free” or exclamation points often encourages customers to delete emails without reading them.

6. HVAC Marketing Plan

If you would rather have experts increase your visibility and fix any marketing kinks, then outsourcing to a marketing team is the way to go.

Planning, writing, financing, and organizing how to get HVAC leads from reliable sources can be difficult and time-consuming. Search for marketing companies that have had success in HVAC lead generation.

You’ll likely have to pay a few hundred to a few thousand dollars, but you’ll be able to work with an experienced team who can help make your marketing goals come true.

You can sit back and relax while the marketers do their thing, as you take care of other parts of your business. Some bright marketing companies might propose using HVAC software to better organize your enterprise.

That way, everything from online booking to follow-up email marketing is much simpler and more streamlined.

7. Gain More HVAC Sales Leads With Online Reviews

Managing your company’s online reviews is an often neglected but very effective HVAC lead generation method.

Most people searching for a trusted and nearby HVAC company will read the reviews before making an appointment and are likely to avoid companies with negative reviews or low star ratings.

Did you know that 94% of consumers are more likely to use a business if they see positive reviews about that company?

It’s true!

So, if you’re an HVAC business owner, it’s important to get your customers to leave feedback on popular review platforms like Google and Facebook. 

The more positive reviews you have from real customers, the more trust potential customers will have in your business.

After every job you complete, send your customer a quick text or email requesting that they rate your services on Google (here’s how). A few seconds of their time can have an enormous impact on the success of your business. Let them know that it won’t take long at all and would be highly appreciated!

89 percent of people aged 35-54 being surveyed say they trust online reviews just as much as personal recommendations. But on average, a customer will read 10 reviews before they can decide whether to trust a business or not.

8. Train HVAC Techs to Get More 5-Star Google Reviews

Even though it’s an easy way to get started with HVAC lead generation, it’s not uncommon for HVAC technicians to avoid asking customers for reviews.

Actually, this is a problem in many industries, not limited to home services businesses.

You can encourage them to ask for reviews frequently by explaining how both good and bad reviews have a direct impact on your company’s revenue—and therefore their paychecks.

Do HVAC techs make a commission?

With pay-for-performance bonus checks, you can encourage your HVAC techs to get more 5-star Google reviews so they can earn a commission, or hold in-house competitions with prizes for the most 5-star reviews.

• Even before a customer books an appointment with you, make sure you leave them with a good first impression. Once the job is completed, don’t forget to follow up!
• Offer online scheduling to make it easy for customers to book appointments with your company.
• Book the appointment today and don’t make the customer wait.
• Use technology to allow customers to track their tech and shorten your arrival window.
• To avoid any negative reviews, survey customers to make sure they are satisfied with the job before leaving the site.

9. Connect with HVAC Lead Generation Companies or Local Apps

In order to get started with HVAC lead generation, companies can sign up with an HVAC referral program, such as Google Local Services, Angie’s List, and Home Advisor.

Some large stores that have a need for contractors also have programs, like Lowe’s or Home Depot. But be cautious not to overextend and lose focus of your company’s goals to provide first-rate HVAC service.

10. Measure ROI

ROI, or return on investment, is crucial to pay attention to in any HVAC lead generation campaign.

This measures how much business you’re acquiring for each dollar spent on a given marketing outlet (ex. Google Ads). If you don’t keep close track of what’s producing results and what isn’t, valuable time and money will be wasted on endeavors with little payoff for your company.

Set up a method to follow the number of leads and customers gained from various sources.

A key part of promoting your website is analyzing which strategies generate the most leads so that you can focus your time and resources on those methods.

11. Offer Seasonal Promotions and Discounts

Seasonal promotions and discounts can be a great way for HVAC companies to attract new customers.

For example, offering a discount on air conditioning services during the summer months or furnace maintenance during the fall and winter can be a great way to attract customers who are looking for a deal.

Additionally, offering a promotion on a first-time service call can be a great way to entice new customers to try out the company’s services. This can be an effective way to build a customer base and generate new business.

12. Attending Local Networking Events

Attending local networking events and trade shows can be a great way for HVAC companies to connect with potential customers and showcase their services.

By setting up a booth at a local event or trade show, HVAC companies can interact with potential customers and demonstrate their expertise.

Additionally, by attending networking events and trade shows, HVAC companies can connect with other businesses in the industry and establish partnerships. This can be an effective way to generate leads and build relationships with potential customers.

13. Offer Free Estimates

Offering free consultation and estimate services can be a great way for HVAC companies to attract potential customers and demonstrate their expertise.

By offering a free consultation, HVAC companies can assess the customer’s needs and provide an estimate for services. This can be a great way to build trust with potential customers and generate leads.

Additionally, by providing a detailed estimate, HVAC companies can showcase their knowledge and expertise. This can help establish the company as a reputable and trustworthy provider of HVAC services.

14. Create A Strong Brand Identity

Having a well-defined brand identity is key for HVAC companies to establish their presence in the market. It’s important to create consistent messaging and visuals that will resonate with potential customers and make your company stand out from the competition.

With a strong brand identity, you can foster trust among customers, build loyalty, and set yourself apart from other HVAC services providers.

At its core, creating a strong brand identity involves developing a clear message about what makes your company unique and different. You need to have an understanding of who your target audience is and craft messages that speak directly to them.

Additionally, it’s important to ensure all visual elements are consistent so they contribute effectively to your overall branding efforts. From logos to website design, it’s essential to keep your visuals consistent and ensure they help communicate the message you want to get across.

By creating a strong brand identity, HVAC companies can set themselves up for long-term success. With a recognizable brand and reliable services, customers will be more likely to come back time and again.

So if you’re looking to establish yourself as a reputable provider of HVAC services, make sure you put in the effort to create an effective brand identity!

15. Leverage Data

With the right data analysis tools, HVAC companies can quickly and easily gain insights into their customer base and create effective marketing strategies. Investing in data analysis for HVAC customer segmentation is a smart strategy that can help your company drive more sales and reach its goals.

It’s also important to remember that data analysis isn’t just about targeting customer segments. You should also use it to determine what kind of products and services are most appealing to customers, and how you can best serve them.

By understanding your customers’ needs, you’ll be better equipped to provide solutions tailored specifically to them – improving relationships with current customers while attracting new ones as well.

This type of data-driven approach will enable you to make smarter marketing decisions and deliver more value to your customers.

At the end of the day, data analysis is a powerful tool that can help your HVAC business maximize profits and stay ahead of the competition.

By leveraging customer insights, you’ll be able to create marketing strategies that are better tailored to their needs – leading to higher conversion rates and greater customer loyalty in the long run.

16. Create A Strong Online Presence

By creating a strong online presence, HVAC companies can take their business to the next level and reach more potential customers.

It doesn’t have to be complicated or expensive, but it should be done right. Investing in a professional website and maintaining an active blog can help HVAC companies stand out from the competition and take their business to new heights!

By building a professional website, HVAC companies can establish a strong online presence and attract more potential customers. A website should be easy to navigate, mobile-friendly, and should showcase the company’s services and expertise.

Additionally, by maintaining a blog, HVAC companies can establish themselves as experts in the industry and attract more visitors to their website.

This can be an effective way to generate leads and build a reputation as a reputable and trustworthy provider of HVAC services.

17. Partner With Other Businesses

HVAC companies can partner with other businesses in the industry to cross-promote their services and reach new audiences. For example, a HVAC company can partner with a home insulation company to offer bundled services to customers.

Additionally, by partnering with other businesses, HVAC companies can leverage their marketing efforts and reach more potential customers. This can be an effective way to generate leads and build relationships with other businesses in the industry.

And it’s definitely worth considering if you want to skyrocket your success in the HVAC business. So don’t be afraid to take that leap and reach out for collaboration – it could really make a difference! It may seem intimidating, but working together with other businesses can be an amazing way to get ahead in this competitive field.

18. Video Marketing

Utilize video marketing to showcase the company’s services and expertise – Video marketing can be a powerful tool for HVAC companies looking to showcase their services and expertise.

As smartphones keep circulating and customers consistently prefer video content, it is no surprise that online videos have surpassed 82% of all consumer internet traffic. In fact, 86% of marketing professionals are leveraging them to maximize their campaigns!

From Facebook and Instagram Reels to TikTok and YouTube – each platform knows the importance of providing audiences with engaging video material for better engagement on their platforms. It appears as if this “video age” will be here for quite some time; so make sure you join in on the trend now before your competition does!

By creating videos that demonstrate the company’s services and expertise, HVAC companies can attract more potential customers and generate leads.

Additionally, by using video marketing, HVAC companies can establish themselves as experts in the industry and build trust with potential customers.

19. Position Your HVAC Company As An Authority

Create content such as e-books, whitepapers, and infographics to establish the company as an expert in the industry – By creating valuable content such as e-books, whitepapers, and infographics, HVAC companies can establish themselves as experts in the industry.

This type of content can showcase the company’s knowledge and expertise, and can attract more visitors to the website. Additionally, by creating valuable content, HVAC companies can establish themselves as reputable provider of HVAC services and build trust with potential customers.

These types of content can also be used to engage with customers and build relationships. By creating content that is both educational and entertaining, HVAC companies can gain the attention and trust of potential customers.

This type of content can be used to promote the company’s services, answer questions about products or services, provide tips for homeowners on how to maintain their units, and establish themselves as a reliable source of information in the industry. Creating valuable content will help HVAC companies stand out from the competition and become a leader in their industry.

Additionally, it’s important to have a presence on social media platforms such as Facebook, Twitter, Instagram, LinkedIn, YouTube, etc. Social media is an invaluable tool for HVAC companies because it allows them to reach a larger audience and build relationships with potential customers.

By having an active presence on social media, HVAC companies can post helpful content for their followers such as educational videos about the company’s services, product reviews, DIY tips, and more. This type of content will help to engage customers and establish trust with potential customers.

HVAC companies can also use social media to promote their services and special offers, which can attract more visitors to their website or store location. Overall, by establishing an online presence through valuable content creation and social media activity, HVAC companies can become leaders in the industry and gain customer loyalty.

20. Utilize Retargeting Ads

Utilize remarketing campaigns to target website visitors who didn’t convert – Remarketing campaigns can be an effective way for HVAC companies to target website visitors who didn’t convert.

By using remarketing campaigns, HVAC companies can target website visitors who showed interest in their services but didn’t make a purchase.

Additionally, by using remarketing campaigns, HVAC companies can remind potential customers of their services and generate leads. So if you’re an HVAC company and you want to increase conversions, make sure to give remarketing campaigns a try! You might be surprised at the results.

21. Use CRM To Nurture Leads

Utilize customer relationship management software to track and nurture leads – Customer relationship management (CRM) software can be a powerful tool for HVAC companies looking to track and nurture leads.

By using CRM software (like this one), HVAC companies can track customer interactions and behavior, and tailor their marketing efforts to specific customer segments. Additionally, by using CRM software, HVAC companies can nurture leads and build relationships with potential customers.

This can be done through automated marketing messages, personalized customer service, and targeted campaigns tailored to customer segments.

The result is increased sales and more loyal customers. CRM software is a valuable tool for any HVAC company looking to take their customer relationship management efforts to the next level.

22. Leverage Customer Testimonials

Use customer testimonials and case studies to build trust and credibility – By using customer testimonials and case studies, HVAC companies can build trust and credibility with potential customers.

Testimonials and case studies can showcase the company’s expertise and the results they have achieved for other customers.

Additionally, by using customer testimonials and case studies, HVAC companies can demonstrate the value of their services and establish themselves as reputable provider of HVAC services. This will help to attract new customers and build loyalty amongst existing ones.

Another way HVAC companies can use customer testimonials and case studies to establish trust and credibility is by sharing the stories of their success with other businesses in the same industry.

By publicizing their successful projects, it shows that they have the skills necessary for any project or job, regardless of size or complexity. This will help to further establish them as expert providers and increase their chances of getting more business.

Finally, using customer testimonials and case studies also helps to boost word-of-mouth marketing. Customers who have had a good experience with a particular company are likely to share their stories with others, leading to more referrals and potential customers.

This can be used to further grow the HVAC company’s customer base and increase its success. In other words, customer testimonials and case studies are essential elements of a successful HVAC business. They not only help to build trust and credibility with potential customers but also establish the company as an expert provider of quality services.

It is clear that by using customer testimonials and case studies, HVAC companies can gain a competitive edge in the market and increase their chances of success.

23. Invest In Online Reputation Management

Invest in online reputation management to maintain a positive image online – Investing in online reputation management can be crucial for HVAC companies looking to maintain a positive image online.

By monitoring and managing their online reputation, HVAC companies can ensure that they are presenting a positive image to potential customers. This can be done by monitoring customer reviews and feedback, responding to negative reviews, and proactively addressing any issues that may arise.

By having a positive online presence, HVAC companies can attract new customers, build trust, and ultimately increase sales. It’s important to remember that a strong online reputation isn’t just about good customer reviews – it also involves identifying and addressing any potential risks or issues associated with the company’s products or services.

Taking the time to invest in online reputation management can go a long way toward ensuring HVAC companies have a successful future.

So don’t forget – investing in online reputation management is an essential part of maintaining a positive image for your HVAC business! By taking the time to monitor customer feedback, respond quickly to negative reviews, and address any issues that arise, you can ensure you’re building trust with your customers and creating a successful future for your business.

24. Live Chat

Utilize live chat on the website to engage with potential customers in real-time – Utilizing live chat on the website can be a great way for HVAC companies to engage with potential customers in real-time.

By using live chat (like this one), HVAC companies can provide quick and efficient customer service, answer questions, and provide support. Additionally, by using live chat, HVAC companies can build relationships with potential customers and generate leads.

25. Upsell Customers

Offer free maintenance check-ups to current customers to upsell additional services – Offering free maintenance check-ups to current customers can be a great way for HVAC companies to upsell additional services.

By offering free maintenance check-ups, HVAC companies can identify any issues that need to be addressed and provide recommendations for additional services. Additionally, by offering free maintenance check-ups, HVAC companies can build relationships with current customers and generate repeat business.

This can be an effective way to upsell additional services and generate repeat business at the same time. This can also be a great way to ensure that the HVAC systems of the customers are running efficiently and identify potential issues before they become bigger.

So, if you’re looking for a great way to upsell additional services and build relationships with current customers, offering free maintenance check-ups is definitely worth considering.

26. Offer Emergency Services

Offer emergency services – By offering emergency services, HVAC companies can attract customers who are in need of urgent repairs. This can be a great way to generate leads and build a reputation as a reliable provider of HVAC services.

Customers often have to make a quick decision when their HVAC system breaks down, and the company that can respond quickly and effectively can win the customer’s business. By offering emergency services, HVAC companies can differentiate themselves from competitors and establish themselves as a go-to provider for urgent repairs.

This can be a great way to generate leads and build a loyal customer base. Plus, it can lead to more work down the line when customers need regular maintenance or larger repairs. Offering emergency services is a great way for HVAC companies to save customers time and money while generating leads and growing their businesses.

27. Connect With Home Builders

Leverage partnerships with home builders – HVAC companies can partner with home builders to offer HVAC services to new home buyers. This can be a great way to generate leads and build relationships with potential customers.

By partnering with home builders, HVAC companies can reach a large audience of potential customers and establish themselves as a reputable provider of HVAC services. Additionally, by partnering with home builders, HVAC companies can leverage the builder’s reputation and build trust with potential customers.

This can be a great way to generate leads and build a loyal customer base. Additionally, HVAC companies can offer exclusive services or discounts to new home buyers in order to generate more leads and expand their customer base.

By leveraging partnerships with home builders, HVAC companies can capitalize on the growing real estate market and gain a competitive edge over other providers of HVAC services.

28. Get Your Own Mobile App

Create a mobile app – HVAC companies can create a mobile app that allows customers to schedule appointments, request service, and pay bills which can provide a seamless experience to the customer and generates leads.

A mobile app can be a great way for HVAC companies to stay connected with customers and provide them with the convenience of scheduling service, paying bills, and tracking service history. This can be a great way to generate leads and build a loyal customer base.

In addition, HVAC companies can use their mobile app to promote specials and discounts that can help them acquire new customers. Utilizing a mobile app for marketing efforts is a great way to reach potential consumers.

It also allows HVAC companies to build relationships by providing outstanding customer service and personalized experiences. Having an effective mobile presence creates an opportunity for increased customer loyalty and business growth.

So make sure you explore the possibilities of creating a mobile app if you’re in the HVAC business! Not only will it provide your customers with an easy way to interact with you, but it can also be used as a powerful lead-generating tool and help you grow your business.

29. Customer Segmentation

Use customer segmentation and personalization – By using customer segmentation and personalization, HVAC companies can tailor their marketing efforts to specific customer segments, creating targeted campaigns that are more likely to generate leads and drive sales.

By analyzing customer data, HVAC companies can identify patterns and trends that can help them tailor their marketing efforts to specific customer segments.

Additionally, by tracking customer behavior and preferences, HVAC companies can create targeted marketing campaigns that are more likely to generate leads and drive sales. This can be a cost-effective way to reach the right audience and generate leads.

With customer segmentation and personalization, HVAC companies can optimize their marketing tactics and ensure that they are engaging with the right audience. By tracking customer behavior, preferences, and purchase history, HVAC companies can identify the most effective channels for reaching those segments.

Moreover, by using personalized messages in their campaigns, HVAC companies can create a more meaningful connection with customers and build brand loyalty.

Overall, by using customer segmentation and personalization, HVAC companies can engage with the right audience at the right time and drive sales. This allows them to be more targeted and cost-effective in their marketing efforts while also building relationships with customers that last over time.

30. Offer Financing Options

Offer financing options – By offering financing options, HVAC companies can make their services more accessible to potential customers who may not have the upfront cash to pay for services.

This can be a great way to generate leads and increase sales. Plus, giving customers the option to pay in installments can make buying a new HVAC system less intimidating.

With financing options available, customers can budget for their purchases more easily and feel more comfortable about investing in an HVAC system. That’s why it’s important for HVAC companies to offer flexible financing solutions that best meet their customer’s needs.

Be transparent about pricing – There’s nothing worse than feeling like you’re getting taken advantage of when it comes to purchasing products or services. That’s why it’s important for HVAC companies to be as transparent as possible with their pricing so that customers don’t get any unpleasant surprises after they sign on the dotted line.

Provide detailed price lists, break down the cost of services, and clearly explain any additional fees that may be charged. That way, customers can make informed decisions about their HVAC purchases without feeling like they’ve been duped into paying more than they should have.

Set up realistic goals

In order to have a successful HVAC lead generation campaign and therefore a thriving HVAC business, you not only need to put in the hard work, but also plan and solve problems strategically. You must understand your company’s position within the market and set target goals accordingly.

Keep in mind the following points while working on HVAC lead generation:

• How many service calls will be needed to fulfill revenue goals?
• How many technicians will you employ?
• How many installers will you employ?
• How many salespeople will you employ?
• What adjustments must be made for the holiday season?
• Which months are your busiest? Which is your slowest?
• If at all, how will you modify your service price list?

If you plan with these questions in mind, you will have a better understanding of your labor requirements and expectations. This way, future planning won’t be as abstract and will be more focused on the cost.

Once you know about labor as well as your company’s blueprint expectations and expenses, you can begin taking action.

There are plenty of entrepreneurs in the HVAC market, but if you want to get new leads, you need to do your research.

Customers who have good experiences with your company or technicians are more likely to call you again when they need help. If you can give them a reason to believe in your company and trust your services, that’s half the battle.

A company that looks, feels, and performs as well as it promises is already on its way to success.

Final Thoughts

Now you know 30 new HVAC lead generation strategies that you can leverage in order to get more qualified HVAC leads every single month.

• Optimize your website to rank in Google so your customers can find you.
• Set up your social media profile so you can humanize your brand.
• Establish a referral program so your customer can more easily refer business to you.
• Keep in touch with your previous customers by sending them valuable emails.
• Make sure to ask customers to leave your Google reviews.
• Put your website on every local apps.
• Measure ROI and double down on what works.
• And more…

By implementing a combination of these strategies, HVAC companies can establish themselves as experts in the industry, build trust and credibility with potential customers, and generate leads.

Try one or two of these HVAC lead generation strategies this week and watch your calendar getting packed with sales appointments next month.

Now, let’s go crush it!