Omnichannel lead generation is the strategic use of multiple marketing channels that work together to reach potential customers and create a seamless experience.
What’s An Example Of An Omnichannel Goal For B2B Businesses
For example, if you’re selling consulting services to SaaS companies, or you want to sell your B2B SaaS to financial advisors, you might use:
- LinkedIn to connect and DM them
- Cold email to follow up
- Retargeting ads to guide them through your nurturing funnel
The omnichannel lead generation approach provides a smoother experience that feels more personal and engaging for your prospects, leading to increased conversion and closing rates.
According to a study by Omnisend, an omnichannel lead generation campaign can bring in nearly six times more sales than single-channel marketing.
Omnichannel Lead Generation Campaign
How To Find Leads
Since we want to use an omnichannel lead generation campaign to have several touch points with our prospects.
We want to have a list of leads that has all the necessary contact information:
- First Name/Last Name
- Company Name/ Company URL
- LinkedIn Personnal Profile
- Email Address
What you are going to need for your Omni-Channel lead generation campaign:
- An optimized LinkedIn profile to show your expertise
- Sales Navigator to find your ideal prospects
- NeverBounce to clean your lead list and maximize deliverability
- Expandi to both scrape data from LinkedIn and send DM on auto-pilot
- Woodpecker to send mass emails on auto-pilot
Alright, let’s get into it:
First step: Find your ICP contact info
- Go to Sales Navigator
- Find your ICP through the filters
- Under “Spotlights,” choose “Posted on LinkedIn in 30 days” and “Changed jobs in last 90 days.” This way, we can connect with people who are active on LinkedIn.
- Scrape the list (maximum of 2500 leads per list).
Second step: Export the leads into a CSV file or Google Sheet
- Download all the leads into a google sheet and make sure all the “first names” are actually their first names. It’s also critical to keep away from anybody who isn’t the CEO/owner/founder/decision makers of the firm you wish to contact.
- Create two new sheets in your spreadsheet and label one of them “with emails” and the other “without emails.”
- Add all people that have an email into the sheet “with emails”
- Add all that doesn’t have an email into the sheet “without emails”
- Download both sheets as CSV
Third step: Clean emails in NeverBounce
- Upload CSV file “with emails”
- Clean it
- Only keep “Validated emails” to ensure maximum deliverability
- Download the newly cleaned “with emails” list into a new CSV
Fourth step: Import the leads into Woodpecker and Expandi
- Go to Woodpecker and Expandi
- Make a CSV omnichannel lead generation campaign and insert “with emails” CSV File.
- Make a LinkedIn Only Campaign and insert the “without emails” CSV File.
Now that we have imported all of our leads into Woodpecker and Expandi, it is time to start sending connection requests.
Here’s a 30,000 ft view of ONE example of an omnichannel lead generation campaign:
LinkedIn Outreach For Omnichannel Lead Generation
1st Message: Connection request
Hey {{FirstName}},
Saw you’re also following {{AuthorName}} and engaged with his post on {{SubjectOfThePost}}.
Love it too! Let’s connect.
{{YourFirstName}}
2nd Message: Once they have accepted your connection request
Thanks for connecting {{FirstName}}. I’m not sure if you saw my email yet but I was wondering something.
Are you looking for {{TheirDreamOutcome}}?
Omnichannel lead generation campaign results
- Acceptance Rate: 76%
- Reply Rate: 35%
- Email Open Rate: 85%
Congratulations, your campaign has now been launched.
How To Write Cold Email For Omnichannel Lead Generation
They are four parts:
- Part 1: The Subject Line
- Part 2: The Personalization
- Part 3: The Angle
- Part 4: The CTA
Think of the subject line as an email’s introduction- its main purpose is to persuade the reader to open it.
The personalization (first line) is also crucial since readers will see it in their preview (more on that later).
Subject Line
Examples of subject lines to A/B test in your omnichannel lead generation campaign…
- Quick question about {{Company_Name}}
- Quick question for {{Name}}
- Idea for you
- Thoughts?
- {{Name}}, meeting next Monday?
- Thanks for your time {{Name}}
- {{Name}} – quick question
- {{Name}} – (your name)
- Thought you’d like this {{Name}}
- Quick question
- Interview request
- Weird question {{Name}}?
- Thoughts {{Name}}?
- Can you help {{Name}}?
- Love {{Company_Name}} !
See how simple these are?
If you’re not getting a 50% or higher open rate, keep trying new things until your rates improve.
Personalization
According to our data, replying rates increase two times and open rates go up significantly when the first line of an email is personalized.
If you want to avoid a cold email, always make sure that you have the person’s name.
Also, don’t forget to give them a compliment!
Compliments let the other person know you’re interested in them and that you’ve done your research. If it’s clear to them that your email isn’t automated, they’ll be much more likely to respond.
So how do I personalize my emails fast?
If I find someone interesting on LinkedIn, the first thing I do is explore their profile for awards or posts.
If they have an award, I’ll give them a congratulatory message.
If it’s a post, instead, I look for something key that stands out to me and explains why I think it’s interesting or cool.
Most email senders make it super easy to integrate first lines in your cold email prospecting campaigns.
This is how you can send out personalized emails at scale.
Step 1) Prepare a lead list in Google Sheets and add a column named Personalization.
Step 2) Write your first lines manually or use an AI tool
Step 3) Upload the lead list to Woodpecker and Expandi. It will automatically detect the personalization column and attribute the {{Personalization}} tag.
Step 4) Insert the {{Personalization}} variable in your body copy.
That’s it.
Omnichannel Cold Email Template
Example
Hey {{FirstName}},
Thanks for connecting on LinkedIn.
Loved your {{LinkedInPost}} ! Very insightful. I particularly like {{blablabla}}.
Have you thought about turning them into videos? Because we created a tool that turns your posts into TikTok videos automatically.
Mind if I send more info?
Lawrence
CTA
Generally, if your meeting book rate is low (below 0.5%), it means your CTA needs work.
Here are some examples to help you start split testing on your own:
- Do you have 15 minutes for a quick call this week or next?
- Would that be something of interest to you?
- Are you the right person I should be presenting this offer to?
- Can I send you a Google Doc/Free training that shows you how this works?
- Do you have any time this Friday for a quick chat?
- Would you be against having a quick call this Friday?
- Mind if I send you a Loom video about it?
- Choose a time from my Calendar here.
- Would you be interested in doing a 15-minute interview with me?
- Can I send you a link that explains how it works?
- Please see more on this blog post here.
- Mind if I send more info?
- Can I send you a PDF that explains how we do it?
- I’ll send you a burger with UberEats if you can jump on a quick 15 min call this week.
- On a quick call I can audit your (branding/SEO/FB ads/sales etc.) strategy. Interested?
- Interested to hear more?
Omnichannel Lead Generation Sequence
LinkedIn Connection Request – Day 1
Hey {{FirstName}},
Saw you’re also following {{AuthorName}} and engaged with his post on {{SubjectOfThePost}}.
Love it too! Let’s connect.
{{YourFirstName}}
Email 1 – Day 1
Hey {{FirstName}},
Thanks for connecting on LinkedIn.
Loved your {{LinkedInPost}} ! Very insightful. I particularly like {{blablabla}}.
Have you thought about turning them into videos? Because we created a tool that turns your posts into TikTok videos automatically.
Mind if I send more info?
Message 1 – Day 3
I was checking out your linkedIn and {{Compliment}}
I’m not sure if you saw my email but I was wondering {{question asked in original email}}?
Message 2 – Day 5
The reason I was asking is that {{case study/social proof}}.
Is this something you’re interested in?
Message 3 – Day 7
Use a personalized GIF of them waving with the caption “{{first name}}, let’s talk?”
Message 4 – Day 12
{{cookie monster GIF}}
{{FirstName}}, have you given up on me?
Final Thoughts
This is how you can print meetings with omnichannel lead generation campaigns on auto-pilot.
Every day, Expandi sends out 100 connections.
Every day Woodpecker sends 200-300 emails (follow-ups included) to your new LinkedIn connections.
Every day, you simply have to check your LinkedIn profile and respond to interested leads in your DM and email accounts.
To get results with omnichannel lead generation campaigns, you only need about 15-20 minutes every day to reply to interested leads (email and LI) and convert them into scheduled calls.
Now, let’s go crush it!
