Paid advertising is essential to generate new leads and increase sales because it allows businesses to reach a larger and more targeted audience.

By targeting specific demographics and interests, businesses can effectively reach the people who are most likely to be interested in their products or services.

Additionally, paid advertising allows businesses to track the effectiveness of their campaigns and make data-driven decisions to optimize their efforts and maximize their return on investment.

But, how much should you spend on advertising in order to maximize revenue?